Creators are businesses and businesses need operators. As your fractional COO, we serve as an extension of your team—providing strategic guidance and operational excellence to bring you to the next level.
We work as your full-stack revenue team—from creating media kits to securing campaigns with targeted brands, we're there to handle invoicing, ad operations, account management, and more.
Email is still the best channel for owning the relationship with your audience (read our thesis on email here). We develop and publish editorial newsletters in partnership with creators and media brands.
We work with brands to build engaging B2B campaigns that span newsletter sponsorships, podcast and YouTube integrations, custom branded content, in-person and virtual events, and social media activations.
The founding team at Smooth is a ragtag bunch of misfits who...wait, that’s not it. We (Josh Kaplan, Jenny Rothenberg, and Kinsey Grant) were actually early employees at Morning Brew, who learned the ropes of modern media by building and scaling a newsletter company into a full-fledged multimedia juggernaut that notched a $75 million exit in 2020.
We started Smooth together in 2021 with the belief that our experience building a successful media business could be applied to this creator-first era of media we're now living in.
To hear more about what we're up to and our takes on media, business, and that whole creator economy thing, subscribe to our aptly named newsletter named: Smoothletter.