The future is bright for creators. For thoughtful people with the unique ability to entertain and educate through modern storytelling. For creatives from all walks of life who are capable of building a true audience.
To capture the value they create, creators are faced with the challenge of scaling beyond their most finite resource: time.
To go beyond operating as solo talent, creators have the opportunity to build businesses that are intertwined with and benefit tremendously from their personal brands—but can also extend beyond that. By creating a media company that can employ additional writers, producers, editors, etc., creators can invest both their time and their talent into an equity-building entity…a creator-led media company.
This allows a creator to expand beyond the confining grind of content creation, to alleviate some of the pressure and perils of burnout, to build something that becomes bigger than them. This is where we believe the largest opportunity lies for creators and at Smooth, we work with creators to make that a reality.